Price collapsing...Slowly. Volume decreasing...Not a great combination.

This is a good product, good brand but if nobody knows about it then no matter how good it is - nobody will buy it if you don't advertise it. Firing off a series of PR's right now would get VTC back on track in price range and volume.

Here is your key to success:

Marketing = Awareness ~ Awareness = Buying ~ Buying = Volume  Volume = Price Appreciation