So posters that do more to directly shill the company of whatever signature they are wearing wherever they can, and bump company threads, get preferential first placement when applying to signature campaigns??
Kinda sounds like an indirect way to pay users to shill and bump threads..
Bit of a leap from paying for ad space on good posts..
There are posters in the top list that have not made 1 post in a companies thread, but they are getting merited left and right. That tells me that their posts are being read and there's a good chance the signature is being seen, therefor making them an asset to a company.
As far as other things mentioned to get in the top list, why wouldn't you want to help a company by giving an occasional post in their thread or mention them in other threads?
You think companies spend hundreds, thousands, and sometimes tens of thousands each year just as a giveaway? Don't be silly man, they are advertising here for exposure. They are spending the money for help in getting recognized.