With sports betting the selection of the odds will be made more effective when we have better information about the players and the teams. Though there isn't 100% assurance the winning chances can be increased through these data gathering.
Data or information for each player that you'll have is a big help when you bet. That's how you compare details in which team you're going to bet with.
Moreover along with the odds selection relative to the game and player data, it is must to use strategies/tricks to make the winning a promised one.
It is the strategy that you should do but there are bettors that don't really use it at all, they're preferring to choose based on their instincts.