I didn't break any rules that is what matters here, If you go fly making rules on the go case by the base then everyone can be proven wrong.
I'm pretty sure McDonald's don't make new employees sign a piece of paper which says "I will not spit in the food"; the absence of a specific rule is not tacit approval of such an act.
Regardless, the campaign does enforce the following two rules:
Signature Spamming that is detrimental to the discussions in threads will not count as payment.
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Constructive posts
No unbiased person can possibly argue that deleting and reposting the same content multiple times either constructive or not spam.