We don't know much about trading, one of which is the influence that big players have. if the big traders have already made trades, they can take control of the situation. whether they will raise prices or vice versa. but this is just my assumption 
Big players are very influential in the crypto market, they can even control the situation in the market. As an example, DOGE experienced an increase in price some time ago after ELON MUSK made a twitt about DOGE. But Hype Doge lasted only a moment, because the community has been traumatized enough by the big players like ELON MUSK did.