The "FAANG" (Facebook, Apple, Amazon, Netflix, Google) are now near a monopolistic position in their core areas and they are using it to make extra profits. But the are winds of war, e.g. Apple disallowing
segmentation for Facebook and Google or charging in in-app purchases to third parties.
Apart from Facebooks try with Libra, is there anyway they could start competing on the blockchain world? My take is that they should.
Expect governments to fight back and reclaim some of the profits.
Australia has led the way in terms of having a media bargaining code to mandate FB and Google to pay for the content they host on their site. Other governments will follow suit most likely.
FAANG will fight back for sure, but at the end of the day they'll reach a state of compromise at the very least. Perfect competition is out of the question though, we are too deep into their monopolies for that to occur.