I was on the Worldcoin bandwagon in December. And I vividly remember being so hyped on new exchange additions and then Scharmbeck, and radio show appearances, one thing after another and the price went from over a dollar to 7 cents...
The difference here of course is that this is not a clone coin, this is something that has real value to add. I guess the thing I'm worried about most is that the web wallet comes out and *crickets*.... What will it take to outshine what Mastercoin is doing ? I watched the talk of decentralized _________ <== fill in the blank at Bitcoin Miami, Mastercoin, ethereum, and bitshares (invictus) were all there, nothing was mentioned about Counterparty. Strange. I'm still holding, just saying, it may indeed rely quite a bit on marketing even when you do have a useful protocol of great intrinsic value.
Indeed these are legitimate concerns. It is not enough to be great or even the best. I guess that is why people like me are HODLING!!! while others sell at .004-.007. No investment is guaranteed. For me, it is the competency of our devs that allow me to not sell and feel fairly confident about it. Anyway, we are early investors, it is our lot in life to have agita.
In my opinion, Counterparty will never have a flashy marketing campaign. The way the project has been run is to build the protocol and infrastructure in an open way in the same spirit as how Bitcoin evolved. As Matt Y has described, Counterparty is a grass roots product and it is up to you and me to make sure that there aren't only crickets to be heard when Counterwallet is launched.