It is just another use case of bitcoin to make the no coiners use it easily. But it is no different from the way we spend it for purchasing things, online or physically.
It may seem easy to hear as you can receive or give bitcoins as a gift card for the receiver has to spend it or can simply do the same as we do and that is to hold too.
That depends on the end user for how they wanted to utilize the gift they have received. I would like to suggest, that having gift like digital currency should be cherished and don't spend it at glance. Take it as most valuable, because bitcoin nowadays became so expensive and we don't know we might see that the price would go beyond limitations. Profit would certainly become more efficient as time gets older.