I might suggest using x dollars per month to repurchase seats and use them for giveaways.
I do really really like the idea!
One issue for seat holders is the lack of liquidity in the auctions. There is only a "sell side" but the buy side of the order book is missing.
Regular seat purchases would make the seat market more liquid.
Its like a stock buyback program: good for the remaining seat holders!
What to do with the seats that have been bought back is another question
