Need proper SEO about your website, i think without any Good Seo your website never will viral. But i think you can search on YouTube for better understanding that how to promote website.
right, it's better to use Youtube for questions like this...
on Youtube, any video is available even 'making simple planes' is there. btw, hire someone who can search engine optimizer (SEO) is the best way to get your site up in the top searches and speed up visitors to your site.