As I have checked their whitepaper/presentation, they have current gaming ambassador in the name of Ricardo Pacheco.
He is a CS:GO player. Why not include him on the website as he may attract others to be the gaming ambassador of this project?
Gaming sector is really a billion dollar industry, and there are gamers that are really shelling out their money even without getting anything in return.
Now, if gamers can earn from this platform, then, this will be very attractive for them. They just need to promote this as much as they can.