but the reality is that they are rebranding and basically going to a whole new update or upgrade whatever you want to call it.
Its not really a rebranding because If you notice the chips logo ( check my signature's symbol ), you would notice that it resembles a character's mustache. Mr. Chips has always been part of chips.gg
We are used to using "rebranding" as going with a different name and a different logo and so forth, but it could be as simple as redesigning things as well, same website, same logo concept, same mustache, just more in line with doing it all again with a better graphic designer for example. I think that is what we are facing, chips is a brand new place so I doubt that they would rebrand to a completely different thing, it would not make any sense, but if we end up with same things but just better, that would make sense.
If you ask me, I would say they didn't even needed this just yet, let the things go a bit longer this way and do it on second year, that is usually where drops happen, the second year is the hardest for a casino because first year you handle paying everything with your "let's see what this is" type of gamblers, but second year is the year casinos make or break.