ATM bitcoin on gas stations or on shopping complexes doesn't make much difference. Because all are a public place and pretty easy to use as well. Increasing Bitcoin ATM means it easier to use your funds although transaction fees are quite high, at least there is real use. Bitcoin ATM is effective adoption for bitcoin. As much as Bitcoin becomes easy to use the value will increase rapidly. The value doesn't mean the only price, value fully depends on the community. Hope soon we will see more Bitcoin ATMs everywhere.
The transaction fee for those ATM services is going to be regulated as soon as there are more Bitcoin ATMs that will popup and most fundamental regulations about cryptocurrency has been discussed. Hopefully by regulated I mean is that the transaction fees will go down that it is worth using. What we need is for conventional ATMs to have the ability to do transactions with bitcoin besides fiat.