That's good but the people need to make use of the crypto debit card also , at the same time I do believe that the ATM should have a lot of customers who already know about Bitcoins and how to use it. Right now the shop might see a very limited usage. At the end of the day I do believe the ATM also have to provide good rates because now a days the market is quite competitive.
I do think they should also do an indepth analysis of how people use it in what sense. The charges need to be taken care of for sure. Then only will people use it and at the end of the day because the currency exchange is really fast (instant in many cases ) now therefore I do think they would have to somehow stand out.