Besides the number of awarded Merits, there are two other metrics that are interesting to focus on:

SentNetworkSize: Number of distinct merited profiles
nTX: Number of meriting TXs

The former shows how many people have been merited by a given profile, which gives us an insight to the extent that they consider posts all around when meriting. The nTX metric goes to show how many distinct posts have been merited, which also gives a sense of broadness.

A derivate interesting ratio is the average merit/tx, which gives a sense as to how generous the profiles is per meriting TX.

https://public.tableau.com/views/BitcointalkMeritDashboard/PotentialMeritSources?:language=en&:display_count=y&:origin=viz_share_link

Note: Not taking into account the generosity factor here, just the merit awarding metrics.

Note2: It’s interesting to play around with the "Tx Date Range" slider, in order to see how the metrics and rankings change in different timeframes.