They are not just hyping up doing nothing, they are proving they are a legit project with good potential so it's just right that this project is hype. I love BNB actually, remember it achieved an ATH during the bear market, I can't remember any other coin has done that, that's why I'm impressed with BNB.
When they got hack, they were able to cover the loses and they never loss the trust of the investors.
In short, they are running their business well to protect the interest of the investors.
I did not say they were doing nothing,,, I said they were doing everything with the hype marketing:) They added the hype before and during and now after launch. Same as BNB when all it was was a trading token (competitons after competitions to "mine" BNB").
Again, not saying it is a terrible project but it still feels highly overvalued for copying defi and nft from ETH and bringing no value other than cheap/fast txs. They run it very well from a marketing perspective,,,
Remember, this was what BCH promised as an advantage to BTC.