Interesting...so all I need is to be good in sales & marketing this "new" Bitcoin and I'm good to go?

Ok I suck at that...I can't even persuade my husband to not mow the lawn lol
You need to be Roger Ver with learn amount of bitcoin in your possession and then fork bitcoin.
Being serious, you can create as many coins as you want but unless the community realize the value or see any value in your coin then your coins are useless.