I found out about bitcoin wayback 2017. But from what I heard to others, during this time there are many faucets that gives bitcoin for free. Earning 0.001btc is very easy that time so I think only few people bothers to buy it. And since it was not that popular that time, there is no reason for buying it. I think MT/Gox was the popular exchange during that time until the hacking incident happened in 2014. Many bitcoins were stolen from people and these reminded the crypto community to not store their cryptos on exchanges.