I paid for 2 VPN services with BTC in 2020, dumped one fairly quickly and am still using one now.

In general, my VPN use is less for privacy than for access -- to consume content otherwise blocked in my geographic location. I believe that's the stronger use case for the general populace too. So what wins for me:
- no need to install software, browser extensions should be the limit
- no throttling otherwise pointless to access
- more private, less public IPs so you don't have to keep changing (because the netflix/hulu/bbc whatever benefit seems to perform poorly for most VPNs eventually)