Doesn't need long complicated answers - just a simple question:
Do you invest
1. mainly on price/the market trends
2. mainly on the underlying usefulnesss of the token
3. pretty even split of the two.
I invest pretty even by doing my own research between the two and another factor is also effective when doing investments like this. I look for a famous Crypto-Enthusiasts that is open into reviewing different kinds of Alternate Cryptocurrencies and once I added all of those factors then I would just invest at that time. Or you can just follow your Gut feeling when you are torn deciding then just trust that it will have a good result.