The project already has listing on Uniswap, so it will be possible to sell their all earned tokens.
To have a good price on Uniswap exchange it is necessary to have a good liquidity. For good liquidity it is necessary to have a lot of users. I think that airdrop is a useful idea.
For good liquidity it is also necessary to have a listing on centralize exhanges. Uniswap is not enought.