If the increase in gas costs is due to the increase in ethereum prices, in my opinion, it is not quite right. For example, during 2017-2018, when ethereum prices were almost the same as current Gwei gas, they were still very low compared to today.
Yes, I also sometimes feel surprised at the Gwei problem because in the 2017-2018 period the Ethereum price was not much different from the current one even though in 2017-2018 the Ethereum price did not last long at a high price, but the Gwei fee was also not too expensive like now. 
but I'm sure this problem won't kill ethereum either. market adoption still looks high although currently, BNB may be more popular because of its lower cost.