Basically, this is the ignorance of the subject matter why most people are afraid of something. If they will start educating themselves, they will learn more and so they will understand the true nature of it. And I guess, they will be the one endorsing it to their family and friends once they get acquainted with bitcoin or crypto. If they will try at least one bitcoin transaction, I bet, they will change their mindset. Sometimes, it is only in their heads why they reacting for something they don't know of.
Well I guess there is no other reason why there are people who are being afraid with bitcoin and it is the lack of knowledge when it comes to this cryptocurrency. So when your relatives or someone you known are being afraid with bitcoin since you already know and already dealing with bitcoin be it trading or investment it is not exactly your responsibility to explain or enlightened them about bitcoin but if ever they ask you about it i bet you should do it.
Knowledge of people just on the outer edge of this market, people are often very afraid to ask questions and there is no instructor, as a result, they have not officially joined and been scammed because in my country, there are binary websites, the form of monetization is based on the judgment of going up or down in thirty seconds with bitcoin, a lot of groups are made to make money through other people's commissions, they show a lot of victory through images but that's just a scam. Each country will have similar scam methods, ordinary people who have not entered the market are exposed to such risks, they are very afraid