I kind of wonder what is considered to be official forum time... frequently, I consider it to be UTC.. but then other times eastern time is used as a reference... Likely you are referring to UTC.. and that seems to make the most sense.,. in terms of bitcoin and when daily candles close.. etc...
I was referring to EDT.
Actually I consider "morning" to be whenever you get up.
I used to get up at the crack of noon but lately I'm getting up a lot earlier. I still think of 9:00AM as farmers' hours though.