If a crypto project gets too complicated to understand can it affect the projects adoption rate or people don't care this days where they put their money? I remember when Hex was launched many think it's a scam and so many complains about not understanding a thing about what the project is all about, what do you say ?
Yes, absolutely.
The technology can be as convoluted as the founders please in order to achieve their ends. But when it comes to PR, the project's mission and solution must be able to be communicated extremely concisely and simply.
People's attention spans are low and with the abundance of altcoins out there, they don't want a 100-page academic paper on why this is the best coin. They adopt on the premise of realistic promises that can be summed up in a sentence or two.