People care about where they put their money but if a project compliment but launch on a trusted platform (like Binance) and was able to integrate airdrop coins people will invest in it thats what we are seeing in Defi market.
I remember when Hex was launched many think it's a scam and so many complains about not understanding a thing about what the project is all about, what do you say ?
Hex project issue was different from been too complicate cause the project teams offer Roi features which is too good to be truth on their project and people sees the project as scam.