We do periodically adjust to the current market value but you are correct that it has been overlooked for a long time. It's pretty difficult to do when BTC is volatile. If we adjusted today and there was 30% correction tomorrow then we'd be making a big loss buying iPhones.
How many people actually did used their reward points for stuff like that? I do not mean the 25 dollar gift card type of deals because those could be very well redeemed and not a huge deal (except there is even 2000 dollar gift card so I am not sure about that one).
First it is hardware wallets, how many times a month (or even a year) do people claim a hardware wallet from the reward ssection? I assume it must be a very low number to be honest, and how many people redeem mobile phones?
By the looks of it you still have iphone 11 and I just wanted to let you know 12 came out a bit ago, but even with 11 pro max that doesn't look like a reachable amount of reward points, maybe it is actually cheap or expensive I do not know some people just have way too much money they gamble with, but I do not really know if it was ever claimed or not, looks like maybe a few times only? I assume zero could even be possible with the fact that reward points could be converted to cash.