- Not exactly, ordinary people know what they should do with their money but a big difference in capitalization creates a correlation of returns, I mean, if we have too little money to start with, our big profit target needs to be high while for the rich, a few percent of the return is more than enough, their risk is less, especially, their psychology is quite stable compared to ordinary investors. If we add up the probabilities they can associate and manipulate the market, implicit relationships, it is not surprising that more rich will become richer