It doesn't seem like the right thing to do and I hope it doesn't happen. It goes against everything we have learned about bitcoin and crypto. I would trust Samsung to protect my keys no more than I would trust Nike to do the same. I like them on my feet, but that's about it. I like to have my own say of what apps to use. PayPal or Ebay have been around much longer than bitcoin and they aren't forcing those services on users either.