The main reason why binance became the third largest and third highest marketcap in the crypto space is because ethereum blockchain is having a big problem regarding the high transaction fee that makes plenty of project shifted to the much lesser and more convenient chain which is the binance smart chain.
BSC is one big factor why this coin recieved lots of support, it's not just the traders and investors but it also allows developers to use this chain to create coin project.
It's really a competitive system that have much lesser transaction fees but have a good chain to continue developing your
coin project, sooner or later the value will jump for more.
Expect more positive impacts as many developers see the potentials using this chain.