BNB is one of the best coins today competing with ETH. It aims to solve ETH problem with high fee and it is one of the best platform used by most projects now. Not to mention it's quarterly burn which is why most people invest on it. BNB is still undervalued since aside from being owned by one of the top exchanges, it's team is really competitive and makes sure that it will be considered as one of the best altcoin to compete with ETH.
No doubt bnb is indeed one of the best coin to invest in nowadays.
But if we look at the current price, the value is quite expensive to buy.
However if you're planning to hold it for long term then the current price wont matter since we know there's a good future ahead for this coin.