First, to be clear, I have nothing to do with the Kickico project. As many others just receive an airdrop from there and because of that I heard about them. I’m not interested in him, nor have I researched much of it, I'm just pointing out that their promotion (not the whole project because I don't know anything more about them ) is completely legitimate for now.
Maybe they are not pyramid scheme in strict sense, but they certainly used pyramid scheme marketing techniques. I mean, I don't know about any legit exchange that has referral system with 10 levels of depth. Whats even more dodgy is how they presented the possibilities of passive income via referral system.
they plan to make a profit from traders fee, which is completely legitimate and all exchanges do that. How much referral level they plan to have doesn't really matter. Of course, they will say "get free $5" not "spend $10 on tx's fee to get free $5" or "you will be paid up to xx level of referral, although it will only be dust".
Usually, all promotions and free money are looking for something in return but this is only mentioned at the end. As long as they really pay off with money that came from real income, not taken from investors, this promotion is legal.
Something completely different is the question of whether it is really worth it. I see on freebitco.in the faucet, usually claim is 1 satoshi. Whether they are fraudsters if advertised "get free Bitcoin..." although we know that it is almost an impossible mission to raise the required amount for withdrawing.
No wonder that current price is around ~1 satoshi and even that is too much for this shitcoin. I wonder if anyone managed to successfully unlock those 888,888 airdropped tokens.
as I stated in a previous post, unlocking airdropped tokens will be possible only when using his exchange to cover 50% of the trading fee. There I can't see any problem, for example, Binance offering -50% of the fee if you pay it with a BNB token. this is a very similar thing.