You are forgetting one important thing here; KICKICO sent their worthless useless locked tokens to huge amount of people who never wanted it, nor they ever asked for it. But before they did that, they pumped the token so people think they got something that will have some worth. But in order to get those shitcoin, you have to trade on their exchange. This is pure spam technique, and if you try something like that on bitcointalk forum, you would get banned.
Their marketing technique may be legit/legal, but no decent exchange would so something like that, to attract users by baiting them, sending unsolicited tokens. Well, I personally would never use exchange or any other business that uses that. Its just when I see someone marketing something so aggressively, that's a huge red flag for me.
But who would have thought, currently this frozen token is now showing a value of around $ 440. Even so, until now I have not been interested in withdrawing it. My reason is that apart from having to complete KYC, as a trader with small capital, it could take me one year or more, to be able to release all the tokens from frozen wallet. It could be that this is also a hidden pump plan for the KICK token. Thus there will be many members who eventually become interested in registering and following the process for claims their frozen airdrop otokens.