Unless you can walk into a shop make a selection of goods, go to the counter scan their QR code and pay via Bitcoin (and the transaction is confirmed near instantly as is the case with the Lightning Network), then bitcoin's only real continued attraction will be with the speculative investors with a few thousand/million cash to spare that they don't mind parking for three to six months, then the novelty wears off and dump on the next unsuspecting investor.
Yes, if this initiative could be adopted and implemented in all countries of the world, it would be much better to go to any store to buy a product and trade in Bitcoin. Hopefully this initiative will be implemented in all countries of the world soon