Newly listed assets may be exempt from fees to incentivize trade.
Transaction fee on Cardano (ADA) network is cheap and Coinbase can waive the fee in early days after listing of this coin.
Cardano transaction fee structure. The structure is effective to prevent high transaction fees on the Cardano network. It works so far.
Cardano's block details. With low transaction fee (with current low price of Cardano), Coinbase don't lose money when they do batch transactions for customers.