As far as I know, supply and demand determined the price of BTC in the market for a certain period of time. All of the factors you've mentioned lie under the law of supply and demand. If the number of people wants to buy BTC increases, the price will increase and vice versa. Also, Bitcoin Miners brings up a significant effect on the market price. When supply increases, market price decreases.
As i do believe about the law of supply and demand also. Whales couldn't make a big impact to the bitcoin's price if the supply of bitcoin in the market was abundant. And I guess the law of supply and demand are the basis of any project moderatos that is why they are burned their tokens once the supply in the market was too much and ther market demand was too low. But the above mentioned still we the community, the investors, every single person and not as the big whales only can have an impact to the bitcoins price.