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If I remember correctly their plan was to distribute 888,888 KICK to 1 million addresses, with the hope that some will swallow the bait and either buy more KICK or register on their exchange in order to unlock them.
The bait actually worked and when i was going through my old wallet which were empty i found one with $400 odd and was checking how it came to my wallet but never found an answer and now after seeing this thread i knew i made a mistake as i already transferred ETH to that wallet thinking i could send and then came to know about the restrictions

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So anyone here tried to unlock the coins and how much dollars worth you need to trade for the coins to be unlocked.