Traditionally btc has moved in four years cycles, with the halving event being the catalyst for all of the major bull runs. The halving is when the rewards for miners solving blocks are cut in half, immediately affecting supply and demand. The halving occurred last May, and typically takes around 1.5yrs to reach the peak of the cycle. That would put the peak of our current cycle around Q4 2021.

Let's go back to the notorious 2017 run, the halving actually happened in 2016, but in Nov/Dec of 2017 is when we went absolutely parabolic. If you think about it in those terms, buying now is kinda like getting in during that summer when btc was still just a couple of grand.
In the last couple of months of the cycle, we saw btc go 4 or 5x. Say we gradually make our way towards 100k over the next couple of months, when we hit peak FOMO we could see btc run to 300-500k in a very very short amount of time.
There is a lot of difference during this cycle though, which leads to the theory that we could have a "supercycle", breaking out of those general parameters and running higher and longer. In 2017 everyone was anticipating institutional money to flow in and it never happened. It is happening now by the billions. In 2017 exchanges were not capable of handling millions of people signing up each day and shut down sign-ups, they are capable now though. Binance, Coinbase, and Decentralized Exchanges UNI and Divi Platform, etc.

In 2017 btc fees were sky-high, they're pretty affordable for the most part now, and with scaling solutions coming out over the next few months, esp for ethereum, we should be able to keep those costs a lot lower.

All of those things contributed to the infamous 85% crash. With the amount of institutional money flowing in now, I don't see it being nearly as serious of a crash at the end of this cycle, maybe closer to a 50% crash, than a couple of years of a bear winter before the next cycle in 2024.
Once you understand all of this, you realize the FUD articles you see put out all the time are there to drive the price back down so institutions can grab at a discount. We are nowhere close to a top at this point. The best recommendation I can make is to buy at least 20 coins and hold them till close to the end of the cycle. Coins like ETH, DOT, XLM, UNI, SOL, DIVI, and other strong plays like this with the potential to triple in value by the end of this run and still be a pretty safe bet.

And lastly, we can really conclude that every Bullrun will take us to new higher heights! Cheers to all the hodlers and traders here!