Re: Can you say you made money if you never actally sell your coins?
Should you hodl forever? Does everyone have a price? What is yours? 
Hodling is the safest way to invest most especially Bitcoin and the time of hodling depends on our needs. If an individual has the extra money for his daily needs and prefer to hodl his coins long term I think that is when he has to decide the exact time for a harvest unless he sold it for emergency use. We have the right to sell and hodl our coins but still we have our own preferrence.We eventually doing this all the time and I'm not surprised why people are selling their coins during Bullrun and that gonna be expected.
No one for sure does the long-term holding ( like 10 years), I mean, it is very impossible for a person who does that if he aims to gain profit from his investment if he never knows to sell some but just to keep holding.
BUY now, hold, and SELL by tomorrow. That is normal, as I know.