Looking at your screen shoot, the HWINFO for the gpu draw matches what the miner is reporting of 38W (now why it reporting just the gpu pull is another question) and that maybe correct at that moment in time measurement.  GPU power draw will bounce as it works.  If the hashrate is in your expected rate, then I would not focus on that issue.  What some others have pointed out is the memory junction temp is way too high.  You might want to look at doing a tear down and redo the thermal pads and paste on this card.