As much as the article is from cointelegraph, but it's half-baked and disappointing. It provides no data to show how popular the apps are. I don't have an Apple device, so I decided to check out Google playstore since Android has way more users than iOS and the trading apps aren't even anywhere close to the social media apps.

Facebook - 5B+ downloads
YouTube - 5B+ downloads
Tiktok - 1B+ downloads
....
Coinbase - 10M+ Downloads
Robinhood - 10M+ Downloads

So I don't know what cointelegraph is basing on.