The strange is that this coin does not offering any new technology.
The same thing happened with doge can be happened with litecoin as well; Both quite old coins, with no really reason to exist.
IIRC Litecoin (in part came about to keep
scrypt going when bitcoin shifted away from being mined on PC's to new and improved
(am going to get the name wrong here, feel free to correct me) ASIC miners. Litecoin being mined on the
scrypt protocol, opened the way for the proliferation of alt-coins of which DOGE is an early clone of.