Good Luck Token was created to bestow luck to those who hold them. Tokens are digitized good luck charms befitting of the modern age. What?? Very strange definition
Only those naive users will buy this kind of token. Nothing much of importance actually. Anyway, the OP already said that this is a small project so it is up to the user if he will buy it or not. I don't know if many people still believe with good luck charm items. And now, he said it is going digital, really? How can this be a good luck charm when after you bought it, and couple of months, there's no more value in the market. So that is for the user to think about before buying this token.