It's hard for running a gambling website if you didn't focus on marketing in every place. I know those all need a big capital and time, but if you intensify create an innovative challenge it could be good to get the new user playing into your casino.
It's easy to say that they only need to intensify their challenges in their website if the users aren't interested, I am sure that it won't be make a lot iof difference. Of course it is difficult to run a site because there are a lot of things to consider like employees, advertising and customer service to name a few.