in fact, it is not an absolute certainty that what will happen. but indeed most of his future is good. because indeed a big trade occurs at Binance. when a new coin hits Binance it will usually create hype before the deposit is even opened.
If you are considering the listing hype only then you are wrong. There is a lot of project out there that been delisted or has a low volume for a long period of time. The future of the project depends on the project development itself. No one will buy it if there is no update or promising future for it even if its listed on Binance.
The good thing about binance was they already filter all the coin applications before they list it so that most of the coin that will list to them will have good volume contribution for there exchange. Big volume means Big profit for them.