Binance CEO, CZ, is definitely one of the smartest and most hard working CEOs.
I think when a project becomes successful, we will always have that definition for those CEOs and people involved in that project.
He keeps launching more new products and features to Binance. With rising profits and added power of quarterly BNB burn, it will keep going up.
It is because he has to get always on the trend and he saw the fall down of other known exchanges before because they didn't go along with the newest trend.
But with his Binance, he understand that it needs to be done for them to keep on the track.