Every project has a team and from their performance either in a long or short term, it's easy to predict their performance and their whitepaper and road map as a fundamental analysis.
Its very possible that after all the analysis, the project may likely not go as predicted but if you hold for long term, certainly it will be beneficial.
Take a look at BNB for example, everyone knows that Binance is a world leading exchange and this shows how utility and used cases that's surrounded by Binance coin.