they are not selling rooms..
.. they are selling a concept.
it looks good in picture form.. choosing a good day to photograph it.
but in the practical world its a useless concept.
its for the 'oh this is unique i should try it. just to say i done something different' crowd
there are these things. maybe you heard of them.. rain, wind, snow.. if you have heard of them then you must already see the problems
its not a niche of proper hotel vacation. its a niche of glamour picnic
why sit on a tartan pattern blanket on the grassy hill eating sandwiches. when you can lay on a bed eating steak
its one step up from putting a picnic table on a hill
Perfect answer here , +1 for me.
Imagining why would someone needs to pay for this when you can just travel with your partner and camp together and bring folding bed in mountain side and sleep fpr free?
because this concept can be abused , because you can be exposed from people who will just take photos of your overnight activities and post it online for payments.