To be frank a lot of people in the crypto community are still waiting for Sun to play his card as he used to which will ensure massive pump on Tron just like some other coins but it seems all attention have been moved to BSC tokens because virtually most new projects are going there both good and scam ones so if Sun needs to do something that will drive the price of Tron higher and if possible create a new ATH, then the time is now.
Also, considering NFT, many projects team are gradually and carefully moving attention to it and we know that when it comes to a moving trend in this space, new projects which starts or leverages the hype first gets the most out of it, so there is no time to delay, he needs to do whatever he can to get NFT moving on Tron.