~
I strongly disagree that Streamers were a part of being a best way to promote an online casino. Even when you ask anyone in here what are their stands with regards to streamers streaming their gambling games would just leave you with only one answer, they can fake their reactions and they mostly is being partnered by the platform they used, hence would be biased. Also, if a certain popular streamer promotes a gambling platform, it would reflect it to his/her content which could be crucial especially once there were audiences that were new to gambling and was amazed and provoked by a faked reaction stream.
I also strongly agree, influencer marketing aka affiliate marketing is the major source of business.
In crypto gambling world (or, perhaps crypto industry in general), those mainstream marketing such as SEO, SEM won't work simply because of the tight regulations. It's not as easy as other mainstream industry where you can use textbook knowledge of online advertising.
What I wanted to know is more in-depth knowledge of how this influencer marketing works in the crypto gambling industry, say what kind of deals. How to calculate the fee, is it by the number of follower count he has or by the frequency of streaming? What is the form of payment, crypto or game balance?